What is a strategy?

A strategy is simply the allocation of finite resources to actions in order to achieve an objective.


  • Without a strategy we risk wasting money and resources without a clear purpose.

  • Resourcing is often formalised through budgets

  • Good test: no budget = no strategy

Examples

  • To restore an ecosystem (objective) through revegetation (action) using volunteers (resource).
  • To overturn the elected government of Ukraine (objective) through an armed invasion (action) using 140,000 troops amassed on the Ukrainian border (resource).
  • To protect the ozone layer (objective) through the phasing out of chlorofluorocarbons and other ozone depleting chemicals (action) using the legislative and regulatory power of 197 governments (resource).


Strategic planning

Every individual or organisation must go through 3 key planning steps in order to construct a strategy:

  1. Define an objective
  2. Formulate a set of actions
  3. Allocate resources to those actions

Make logical links

Logframes (logical framework)

  • Is a strategic planning tool used in different phases of project design (esp. proposal and reporting phases)
  • Common used in donor funded projects
  • A logframe will outline the project’s goals (objective), expected outcomes, activities, and indicators (which measure their success)
  • And sometimes: assumptions, deliverables (outputs), and data sources
  • Often the logic is revealed using IF and THEN deduction
  • The diagram of this logic = Theory of Change
  • Funders use different terminology

Example: maternal mortality

Downsides

  • no agreed terminology
  • people within the same organisation interpret it differently
  • too often get applied as a prescription (instead of a guideline)
  • assumes links are linear, perfect knowledge, and there are no hidden feedback loops
  • they often get over engineered and can lead to inane amounts of monitoring
  • don’t incorporate data appropriately
  • often donors focus on deliverables rather than outcomes
  • they are often a time consuming headache

Upside

  • They force projects to have a logic to their strategy
  • Prevent magical thinking
  • Clear understanding of what is trying to be accomplished and how success will be measured

The importance of assumptions

  • More important than theory are the implicit assumptions which will underpin the strategy

Assumptions

  • Are our assumptions reasonable?
  • What does it mean if they are wrong?
  • If they are wrong do we abandon an action?
  • For this reason logframes and theory-of-change should only be used as a guide never as a prescription.

Data and strategy

Status of resources

  • Generally going to be simple
  • Metric of inventory, capacity or funds remaining e.g. medical supplies, number of clinic staff, $$ remaining
  • Your financial system: budget tracking

Effectiveness of actions (quantifying an outcome)

Can be simple or complex:

  • Metric of what was achieved e.g. 32% reduction in maternal mortality or
  • Statistical model testing whether or not the intervention was effective (and determining the magnitude of the effect associated with the intervention)
    • e.g. there was no difference in mortality between control and intervention communities or
    • e.g. maybe true mortality only improved by 24% compared to the controls


  • What does it mean if you honestly reveal your project didn’t succeed?
  • What does it mean if your target wasn’t reached (and was perhaps never obtainable)?

Progress towards our objective

  • Simple metric of progress:
    • Objective: increase number of students attending school e.g. % of eligible population <15 years old enrolled in school
  • Or more complex:
    • Objective: community happiness e.g. Before-After changes in a happiness index


  • Objectives can be practical or aspirational


Legitimacy of our assumptions

Complex and only can be undertaken by high capacity organisations

  • Which factors in our assumptions affected the outcome?
    • e.g. was exposure to the radio campaign a factor in attendance at the clinics
  • Important because it refines how we do similar projects in future



Watch out for…

  • Strategies built around resources that organisations don’t have and can’t reasonably acquire
  • Expectation of fast timelines for ecosystem and behavioural change
  • Treatment of the implementer: are they being treated as partner or a contractor?
  • What happens when the assumptions are wrong? You need avenues for adaptation
  • Most field organisations are fighting for their financial survival
  • Where is the incentive for honesty?
  • Success is always relative to the counterfactual

Summary

  • A strategy is simply the allocation of finite resources to actions in order to achieve an objective
  • Budgets, logframes, and theory of change attempt capture the strategy
  • There is no definitive approach
  • Data can, in different ways, help us understand the status of our strategy and whether it is working

Next up…

The dark art of data science